Chanel Resort Collection, Branded Content @Vogue. Photography by Pelle Lennefors. With Tony Malt.
I’m the former Director of Branded Content and Commercial Director of Vogue Arabia, where I spearheaded the digital launch, drove commercial growth, and led cross-platform content, event and marketing partnerships with luxury fashion and beauty brands.
Chopard Ice Cube Pure, Branded Content Partnership @Vogue. Photography by Mazen Abusrour. With Eduardo Bravo.
USAID X Laala Afghanistan, Branded Content @Vogue. Photographed by Vivienne Balla.
Peter Russell, former Executive Creative Director, Ogilvy & Mather, Brussels, Belgium.
Burberry Fall Collection, Branded Content @Vogue. With Chloe Pemberton, Jessie Lily Adams and Tara Greville.
Chanel Travel Collection, Branded Content @Vogue. Photography by Mann Butte. With Toni Malt.
As the former Integrated Marketing Manager, I launched Condé Nast’s first Middle Eastern venture Style.com and helped establish it as a pioneering platform for fashion in the region.
Burberry September Collection, Branded Content @Vogue. Photography by Jessie Lily Adams. With Tara Greville.
Bloomingdales Discover Beauty, Branded Content @Vogue. With Mann Butte.
Ralph Lauren Marketing Team, London, UK.
Fendi Resort Collection Short Film, Branded Content @Vogue. Directed by Amirah Tajdin.
Contributing Arts & Culture Editor to Dazed Digital’s “Satellite Voices”.
Richard Mille, Branded Content @Vogue. Photography by Mann Butte. With Claire Carruthers & Toni Malt.
Julia Dolgodvorova, former Head of Business Development & Operations at SavoirFlair.com.
Dyson, Branded Content @Vogue. Photography by Vivienne Balla. With Manu.
Chanel Cruise Collection, Branded Content @Vogue. Photographed by Mann Butte.
Saint Laurent Winter Branded Content @Vogue. Photography by Begum Yetis. With Murray Arthus @Unit 30.
Saint Laurent Capsule Collection, Branded Content @Vogue. Photographed by Mazen Abusrour. With Katie Trotter.
Marc Jacobs Beauty, Branded Content @Vogue. With Hung Vanngo + Annesofie Begtrup.