Diya Eggleston is a Brand Consultant and Creative Director specialized in creating on and offline experiences for fashion, luxury and lifestyle brands. She is the Chief Creative Officer at Exactly Agency as well as Adjunct Faculty at Georgetown University’s School of Continuing Studies’ Master’s in Integrated Marketing Communications.

She has worked for major brands and agencies in the US, UK, European and Middle Eastern markets and is currently based in Berlin.

Formerly she was part of the leadership team at Vogue Arabia where she managed partnerships with luxury brands across media, content, social, and events in her dual role as Commercial Director and Director of Branded Content.

Since her first foray into the fashion world working for Style.com, she has emerged as a respected brand consultant within the industry, garnering clients such as Chanel, Burberry, Smithsonian, The Outnet, NBC Comcast-Universal, Bloomingdales, Fendi, Dyson, Hilton, and Dolce & Gabbana across the US, UK and Middle Eastern markets.

At Vogue, Diya spearheaded the digital commercial practice and strategy, facilitating company activity in consulting, sales, marketing and branded content. She also built and managed business units for Digital Sales and Branded Content. 

Previously, Diya served in an executive role at digital magazine Savoir Flair, where her focus on users, innovation, and improved operational efficiency transformed the company and led to significant company growth and a rebranding and relaunch in 2015.

Prior to that, she spent 10 years at leading global advertising agencies such as BBDO, DDB and MullenLOWE, where she held senior creative roles.